How the global advertising industry is changing the fabric of Western societies

The races are being mixed out of existence and the sexes made the s
ame. Christopher Goff looks at the attempts made by the global advertising industry at changing the fabric of Western societies through its programme of social conditioning.

Even the most unthinking of types cannot have failed to notice all the race-mixing propoganda that that now fills our TV screens. It's not even subtle anymore, but blatant. So blatant in fact that I sometimes have to pinch myself to help me better understand whether that what I am seeing is actually real or not. And blatant to the extent to which the people responsible for producing it would make themselves look extremely foolish if they were to try and offer any other explanation as to what lies behind it all apart from the one that goes like: 'Oh, we're doing it because we want to promote and normalize interracial relationships'.

There is also a growing number of TV commercials that go out of their way to portray homosexual relationships in a positive light. Amongst these there is the Vauxhall Motors advert and which shows a pair of homosexual women, one of whom is in labour, travelling in their vehicle in what seems to be the early hours of the morning to a maternity hospital. However, when one stops to study the marketing logic behind the making of this particular TV commercial, one discovers that there is in fact no such logic to be found at all. This being something which then leads one to ask: Why would Vauxhall be trying to increase the appeal of its vehicles amongst homosexual women when they make up what must be only a tiny percentage of the car buying public? Or, who knows, maybe it really is the case that Vauxhall's Marketing Director has sat down one day and thought to himself: 'If we could only increase the sales of our vehicles to lesbians, well then our future would be secure'. I am left to conclude that if when making this commercial Vauxhall did not set out with the aim of promoting and normalizing homosexual relationships, well then the advertising agency that made their ad certainly did.

While the people whose job it is to make TV commercials might say that the portrayal of same-sex and interracial relationships are things which are intended to promote a 'contemporary feel' for certain products, such imagery is nowadays so widely used in adverts, including those for even the most mundane of everyday items, like gravy granules or underarm deodorant, I think it absurd for anyone to claim that shoppers go about with notions of 'contemporary feel' when pacing around the supermarket isles. Furthermore, it is almost as if some TV adverts deliberately set out with the aim of 'rubbing the noses' of conservative-minded viewers in the idea of interracial or same-sex relationships given the overt imagery that some of them like to portray. Your average TV advert for beds, for example, quite usually features numerous images of European women snuggling up to African men.

That those adverts which portray interracial relationships most usually show a European woman with a non-European man is not surprising since it is easier to socially condition women than it is men. Social conditioning is the name given to the process whereby individuals are trained to respond in a manner so desired by certain people or groups in a society, and it is the method that a minority sometimes uses to assert their dominance over a majority. With this in mind it is now perhaps easier to see why when referring back to our example of a TV advert for a motor vehicle that the aim of selling more vehicles seemingly comes a very distant second to the one of promoting same-sex relationships. In fact, the more I think about the Vauxhall Motors advert the more it occurs to me how its making has been hijacked by an 'elite' who seem bent on trying to achieve an objective very far removed from the relatively straightforward one of trying to increase the sales of motor vehicles.

Advertising agencies create propaganda content that corporations seemingly accept without demur. Apart from the portrayal of same-sex and interracial relationships in TV adverts, one can also find the routine portrayal of stupid white husbands, fathers and boyfriends; wise, all-knowing Africans; kindly and diligent Asians in professional roles; and assertive women in important positions of responsibility. Only it gets even more bonkers than that because I have recently seen TV commercials showing a Muslim woman wearing a hijab sat drinking in a pub, and a Muslim woman wearing a hijab walking a dog in a park. This when Allah instructs Muslims to stay clear of both alcohol and canine saliva. Tell me, do the people who make TV adverts think they're clever?

In terms of ownership, the advertising industry is much akin to the media industry – just four multi-national corporations control the vast majority of advertising agencies. There is the Omnicom Group based in New York, the Paris-based Publicis Groupe, the Interpublic Group (IPG), which is also based in New York, and what is now probably the biggest advertising agency in the world, the London-based WPP Plc.

While the current CEO of Omnicom, John Wren, is reportedly of Irish descent, the company was founded by Allen Rosenshire, Keith Reinhard and John Bernbach. The current CEO of Publicis is named as Arthur Sadoun, and who recently took over the running of the company from its long-standing former CEO, Maurice Lévy. London-based WPP was founded by Martin Sorrell, said by some to be one of the richest businessmen in the world, and who until only very recently acted as the company's CEO. And the Chairman, CEO and President of Interpublic is Michael Roth, who last year [2017] took it on himself to send an internal memo to all of his 50,000 employees condemning the political violence at Charlottesville, in Virginia. In his memo, Roth stated "… the white supremacist ideology that caused it is wrong, and must be condemned" and "Targeting people because of their ethnicity or their religion is something that cannot be tolerated". Wise words indeed.

I am sure many of the people reading this will also know of another big name – or two, as the case may be – in the world of advertising, that of Saatchi & Saatchi. And while Saatchi & Saatchi still operates independently, in the year 2000 the business became part of the Publicis empire. Set up by brothers Maurice and Charles Saatchi in 1970, Saatchi & Saatchi became the go to advertising agency of Britain's two main political parties, having been used at one time or another by both the Tories and the Labour Party.

Traditional boundaries in Western societies are being erased. The things that make the races different from one another are fast disappearing against a background of increased interbreeding, and same-sex relationships are endlessly being made to look more appealing than the more natural ones involving a man and a woman. And in spite of compelling evidence showing that interracial relationships are more prone to failure than relationships between people of the same race – the same could very likely be said of same-sex relationships, but the data is lacking – the advertising industry nevertheless goes about 'selling' them to the public in much the same way that someone else might try and pass arsenic-laced, warm dog shit as gorgeous tasting ice cream.

Copyright © Christopher Goff
Tag: Jewish Question
Uploaded: 9 October, 2018.